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In Texas politics, one of the most important things to understand is the iron triangle. The iron triangle figuratively symbolizes the relationship between interest groups, the bureaucracy, and legislative committees. Each of the three entities is at a corner of the triangle. It is regarded as an accurate representation of the way in which many routine policy decisions are made. The interest group is at the top, the bureaucracy is at the bottom left, and the legislative committee is at the bottom right. Starting at the interest group and going clockwise, the interest group provides the bureaucracy with information and support for agency budget. The bureaucracy provides the legislative committee with information. The legislative committee provides the interest group with legislation. Going counter-clockwise, the interest group provides the legislative committee with campaign contributions and information. The legislative committee provides the bureaucracy with legislation and budget s upport. The bureaucracy provides the interest group with rules and regulations. An example is the interest group being from the oil and gas industry, the bureaucracy is the railroad commission, and any committee. The lobbyists from the oil and gas industry send campaign contributions and information to the committee. Information could be about anything from supply and demand to turnover rates. The committee sends legislation and budget support to the commission, which are money and rules on how to regulate the oil and gas industry. The rules and regulations are then sent up to the interest group from the industry. The other way, the industry lobbyists send information and support to the commission, which sends the information to the committee, which then sends legislation to the industry.   Ã‚  Ã‚  Ã‚  Ã‚  The process of co-optation is closely related to this iron triangle. Co-optation is defined as the transition from guardian of the public interest to defenders of private interests. This happens for three reasons. First, once a regulatory agency is established, the public tends to lose interest. Second, the regulators tend to come from the industry being regulated, bringing with them the industry’s perspective and bias as opposed to the public interest. Third, regulators have personal relationships with representatives from the industry who are generous to members of the agency. Basically, the regulatory agencies come to represent the interest of the industry they were created to control as opposed to the public interest. The part of the iron triangle where this occurs is where the interest group sends the agency information and support.

My Life Without Me †Individuality in conflict with societal roles Essay

Sacrificing one’s own options and choices in life, making decisions based on the role of being a good parent and aiming to advance future generations by renouncing own opportunities are ideals that have sustained in many cultures. But why is there a stronger emphasis on fulfilling societal roles and sacrificing own interests to fulfil such norms, if individualisation is such a high value in modern, especially western, society? There are dire consequences for society when people sacrifice their own self-fulfilment in order to fulfil obligations that have been thrust upon them. In the first few moments of My Life Without Me (Coixet 2003) Ann explains the problem with the life that she has lived up to that point. As the title suggests, she has lived it without her self: she explains who she is, as if realising for the first time that she actually exists and is a real person, a character. Ann is merely 23 years old and has lived her life up to the expectations that have been forced upon her: she gets pregnant with 17 and from then on she is but a mother and a wife and the main breadwinner of her family. In western modern society the concept of individualisation as the social advancement of individual ideals, autonomy, freedom and the pursuit of happiness is repeatedly referred to as one of the most important rights an individual has. In addition, an increase in the legitimacy and postulation of individual self-realisation and the cultivation of individual originality has taken place (Willems 2012: 147). With Ann we are shown an example of the problem that occurs, when there is a plain conflict of interest between the roles that have been sprung upon an individual, such as the role of a mother, even at merely 17, and the development of an individual identity, self-realisation and pursuing ones own personal interests. Even in the list of the ten things Ann wishes to do before she dies, her priorities are clear: the first half of the list are all things immediately associated with her role in her family. The things she wants to do for herself come last. In one scene, when she is asked in a bar what her favourite music is, she starts by saying she hasn’t listened to music in a long time, and that she used to like Nirvana. Immediately she drifts off to talking about how she met her husband there. She isn’t able to say what her favourite music is now, because she has ceased to do anything for herself. Ann, as an individual, faces society, while the society is made entirely out of individuals that have norms and expectations. If one considers these two components separately and ignores the context and reciprocal relationship, one creates an unbridgeable gap, which can lead to problems in the analysis of Ann’s character and the conflict she finds herself in. If one takes into consideration Ann’s circumstances, it becomes clear that Ann lives in Canada and finds herself in a religious society, that does not accept abortion for example as a given privilege and choice. When she realises she is pregnant at 17, it is obvious that she must get married, assume her role as a mother and must prioritise this role over all else. As Marcuse describes, two manifestations of the individual have developed in recent history, and although they are related to each other reciprocally, this dichotomy leads to a conflict in society. First, there is a tendency towards the development of a free individual and intellectual subject, and on the other hand there is the development of a free economic subject in free competition. A separation occurs between the struggle of the individual for his autonomy and the development of his self, and, at the same time, in a fight for its existence. Ann is forced to work and provide for her family, while her autonomy is strongly compromised. She takes care of the children, fully assuming and prioritising that role, rather than pursuing or even having dreams of her own. This shows that there is not only pressure from society to survive and provide financially for herself and her family, but also a moral obligation to prioritise her role as a wife and mother. Ann does not become aware of the compromises she has made towards her own identity and individuality, until she knows she is going to die soon. Through the role she has assumed, her self-fulfilment and expression presenting her individuality have been compromised. This is the price she has to pay for fulfilling her material and moral obligation. Questionably, compromises like these have consequences for societal structures as well as for the individuals one finds therein. The film depicts a subtle answer to the question of what the consequences from such compromises and conflicts are. An important factor is that Ann never tells anyone she is going to die. She solves the conflict of interest in her life by living her up to her new-found individuality separate from her traditional family life. The integration of these two lives would be ever so filled with conflicts, that she decides to start living a double-life instead: one in which she lives up to the expectations and her role as a loving wife and mother and another in which she pursues all the things she feels she has missed out on, like smoking, drinking and sleeping with another man. These two currents are not reconcilable. Another consequence is that Ann has very concrete plans for how the life of the others should go on, once she is gone. She acts manipulatively, by trying to introduce her husband to a woman she thinks should take her place, or by recording birthday messages for her children and advising them on how to act. Though one sympathises with Ann as a loving mother and wife that wants the best for her family even after she is gone, it seems paternalistic. While it seems selfless and kind of her to want her husband to have a nice children-loving companion when she is gone, the way she chooses someone over his head and manipulates the situation without his knowledge or his say to the matter, seems downright scheming and even patronising. While it is beautiful and touching of her to record all the messages for her childrens’ birthdays for them, it seems like she does not only have loving and encouraging words to stay, but is much rather trying to influence them on how to act and to behave in the future. It seems like the price she has paid in fulfilling her role, rather than indulging her own self, has had this effect on her. This very much reminds me of the sacrifices that many parents make for the next generations to come, especially of young immigrants, that wish for a better life for their children. Parents, as the first reference of what is right and wrong and important, influence their children strongly, especially in respect to education and how to determine their life. A mediation of the parents’ culture on to the children takes place and while the participatory influence parents have is hard to measure and define, it is obvious that a lot of elements in the behaviour of second-generation immigrants can be accounted to their parents (Farsi 2013: 100 ff. ). These parents sacrifice their home country and the fulfilment of their own dreams and individuality, in order to fulfil the obligation that has been thrust upon them: to provide the best chances and education they can for their children. While these intentions, like the intentions of Ann, are noble and entrenched with morality, the outcome is often paternalism. If one sacrifices self-realisation, self-fulfilment and the expression of ones own individuality for the role of being a great parent, the outcome is often a paternalistic attitude towards the pursuit of the rest of the family, especially the children. Furthermore when Ann knows she will die and leave her family, she knows she will lose her influence on them, which is why she decides to influence them as much as she can before, and ensure that her daughters and her husband live their life the way she thinks they should. The influence of parents that are immigrants lessens when the are in a different atmosphere and culture. The values they have been brought up with often get lost in western society, especially when they come from a middle eastern background. Much like Ann’s death, that will eliminate her influence on her family, it seems the influence of cultural values also â€Å"dies† once the environment is changed by the removal and replacement through modern western societal values. The stand-up comedian Amir K. explains this matter in his sketch on his father (K. 2011). The reason the audience appreciates and laughs about his performance, lies in the woeful cliche of the portrayal of his father. He depicts the disappointment of a typical middle eastern father who shouts at his son for pursuing a career in a path he does not deem appropriate, in his case stand-up comedy. He quotes his father in saying â€Å"You waste of education, waste of my money† or â€Å"You’re a fucking clown? I brought you to this country to be a clown? You can be a lawyer, you can be a doctor, you can open up a bank†¦ [but instead you choose a career in comedy]†. The reason especially young immigrants of the second generation can laugh at this is because it is so common for parents to have paternalistic expectations towards the career paths and norms and values that their children should live by. Similar to the case of Ann, it seems that the sacrifice of their own individuality for their role as a good parent, and the loss of their influence on the other hand, could lead to such a paternalistic attitude and the attempt to manipulate and coerce their values and their idea of how the children should live their lives. While I do not wish to condemn Ann’s love and care for her children, just like the sacrifices immigrant parents make for future generations, one must take into consideration that when dynamics of society thrust roles onto individuals that imply sacrifice of ones own self for the well-being of another and giving up the pursuit of one’s own expression of individuality, problematic, paternalistic relationships can occur. What begins as a well-intended sacrifice out of love, could end in a relationship in which choosing ones own path is something that none of the parties involved can pursue without a feeling of guilt. Bibliography Farsi, Armand (2013): Migranten auf dem Weg zur Elite? Zum Berufserfolg von Akademikern mit Migrationshintergrund. Online-Ausg. : Berlin [u. a. ] : Springer, 2013. DOI: 10. 1007/978-3-658-01564-0 Marcuse, Herbert (1970): Ideen zu einer kritischen Theorie der Gesellschaft. Suhrkamp Verlag, Frankfurt am Main Willems, Herbert (2012): Synthetische Soziologie – Idee, Entwurf und Programm. VS Verlag fur Sozialwissenschaften, Wiesbaden Internetquellen: K. , Amir (2011): Middle Eastern Dad. http://www. youtube. com/watch? v=JCxMWWf4_Ww Seen 24. 11. 13 20:11.

Product Team Cialis Getting Ready to Market - 832 Words

Lecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence of ED increases with age and depends on gender. With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle†¦show more content†¦Ã¢â‚¬ ¢ Distinct: -An extended period of time effectiveness leads to a greater window of opportunity to choose the right moment which also leads to less pressure and force on the sexual partner/ couple -the absorption of Cialis is not affected by food intake -favorable safety profile; safety due to lesser inhibition of bodily enzymes when consumed -no visual irregularity as side effect unlike for Viagra -the active ingredient tadalafil Competitive issues the Cialis should consider: -Customer pains against the Viagra, the Viagra drop outs. -The emphasis on the greater benefits of Cialis compared to Viagra. Which benefits to emphasize and how to emphasize. -Who to start with when building awareness of Cialis: physicians, patients, influential partners of patients. -The probability doctors will switch from prescribing Viagra, which has first mover advantages and is already considered a reasonable solution to ED, to prescribing Cialis. -Pricing: the prices of competitors and how much is covered by the health insurance. -Branding, how to commercialize, how to set the image. 3-) With its notably successful launch, Viagra’s brand name immediately became the common noun for the symptom it said it would treat. Its recognition far transcended the circles of ED patients and the medical industry. It quickly mushroomed into a cultural phenomenon, becoming the subject of dinner-table conversations and late-night television comedy. Viagra had a huge impact onShow MoreRelatedEssay Product Team Cialis Getting Ready to Market1277 Words   |  6 PagesProduct Team Cialis: Getting Ready to Market MKT Q1. 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In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communication strategyRead MoreCialis Case Essay9153 Words   |  37 PagesHARVARD BUSINESS SCHOOL 9-505-038 REV: JUl Y 2 8. 201 0 ElIE OFEK Product Team Cialis: Getting Ready to Market It was early 2002, and Mark Barbato, the executive director and global product team leader for Cialis, knew he faced a daunting task: launching a medicine for the treatment of male impotence in a market with an established leader-Viagra. 1 Not only had Viagra been generating over $1 billion in sales annually for its parent company Pfizer for three consecutive years, butRead MoreCialis Hbs Case986 Words   |  4 PagesProduct Team Cialis Getting Ready to Market 1.- What trends you think could influence positively and negatively the ED market? The usual market for medication has only main target audience: doctors. They are the ones that will need to be ‘sold’ on the product while patients will mostly take whatever they are prescribed. This case is slightly different due to the fact that 1) the brand Viagra has an unusual high awareness among patients, and 2) the influencing factor of partners is high. ThisRead MoreCase Analysis Cialis Essay1608 Words   |  7 PagesTracy Rucker Marketing Mid-Term 2012 March 1, 2012 Product Team Cialis: Getting Ready to Market Brief Background Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), andRead MoreCase Study - Cialis - Ready to Market6941 Words   |  28 PagesTable of Contents: Team Cialis A) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 B) Situation Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 C) SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1. Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 a. Opportunities b. Treats 2. The Firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 a. Strengths b. Weaknesses D) Options Generated†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 E) Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 F) Suggested Plan of Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Read MoreStrategic Marketing Management337596 Words   |  1351 Pages215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms with the very different future: